Privacy Policy

1. Information We Collect

Automatically Collected Information

When you visit Live Exchange Rates, we automatically collect certain information about your device and usage patterns:

• Device Information: Browser type, operating system, screen resolution, device type
• Usage Data: Pages visited, time spent on site, currency pairs converted, referral sources
• Location Data: General geographic location (country/region) for currency auto-detection
• Technical Data: IP address, user agent, timestamps, session identifiers

Information You Provide

We may collect information you voluntarily provide:

• Currency conversion amounts and preferences
• Feedback or contact form submissions
• Newsletter subscriptions (if applicable)

2. How We Use Your Information

We use the collected information for the following purposes:

• Service Provision: Provide accurate currency conversion services
• Personalization: Auto-detect your local currency and preferences
• Analytics: Understand user behavior and improve our services
• Advertising: Display relevant advertisements through Google AdSense
• Security: Protect against fraud and ensure website security
• Legal Compliance: Meet legal obligations and enforce our terms

3. Third-Party Services and Cookies

Google AdSense

We use Google AdSense to display advertisements on our website. Google may use cookies and other tracking technologies to:

• Display personalized advertisements based on your interests
• Measure ad performance and effectiveness
• Prevent fraudulent activity

You can opt-out of personalized advertising by visiting Google Ad Settings.

Google Analytics

We use Google Analytics to understand how visitors use our website. This service collects:

• Pages viewed and time spent on each page
• Geographic location (country/city level)
• Device and browser information
• Referral sources and search terms

Currency Exchange Rate Providers

We may use third-party APIs to obtain current exchange rates. These services may process your IP address and general location data.

4. Cookies and Tracking Technologies

We use the following types of cookies:

Essential Cookies

• Required for basic website functionality
• Remember your currency preferences
• Maintain security and prevent fraud

Analytics Cookies

• Google Analytics tracking cookies
• Performance measurement cookies
• User behavior analysis cookies

Advertising Cookies

• Google AdSense cookies for ad personalization
• Third-party advertising network cookies
• Conversion tracking cookies

You can control cookie preferences through our consent management platform or your browser settings.

5. Data Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers

• Google: For advertising, analytics, and other services
• Cloudflare: For content delivery and security
• Exchange Rate APIs: For obtaining current currency rates

Legal Requirements

We may disclose information when required by law, court order, or to protect our rights and the safety of our users.

Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred to the new entity.

6. Data Retention

We retain information for the following periods:

• Usage Data: Up to 26 months (Google Analytics default)
• Cookie Data: Varies by cookie type (typically 30 days to 2 years)
• Contact Information: Until you request deletion or unsubscribe
• Security Logs: Up to 12 months for fraud prevention

7. Your Rights and Choices

GDPR Rights (EU Users)

If you are located in the European Union, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate personal data
• Erasure: Request deletion of your personal data
• Portability: Receive your data in a machine-readable format
• Objection: Object to processing for direct marketing
• Restriction: Limit how we process your data

CCPA Rights (California Users)

California residents have additional rights under the California Consumer Privacy Act:

• Know what personal information is collected
• Know if personal information is sold or disclosed
• Say no to the sale of personal information
• Access personal information
• Equal service and price, even if you exercise your privacy rights

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States. We ensure appropriate safeguards are in place for such transfers, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by relevant data protection authorities
• Other legally approved transfer mechanisms

9. Children's Privacy

Live Exchange Rates is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information promptly.

10. Security Measures

We implement appropriate technical and organizational measures to protect your personal information:

• SSL/TLS encryption for data transmission
• Regular security assessments and updates
• Access controls and authentication measures
• Data minimization and retention policies

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify users of material changes through website notifications
• For significant changes, provide 30 days' advance notice

12. Contact Information

13. Supervisory Authority

If you are located in the EU and believe we have not addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.